Albuquerque Internet Marketing – How and why to use Web Video
Last lesson talked about local search and Google maps….Did you optimize your Google map yet?
Today I want to touch on using video to break into local search results quickly. Did you know that videos are loved by search engines and tend to rank very quickly? Notice I said content….don’t think you can throw up a blatant advertisement and see long lasting results. Search engines like content.
Your business has something to teach and this can be a great way to drive traffic to your site. Utilize this information to create short videos that TEACH about your product or service and offer value. Doing this can be a powerful way to see great results. We teach our clients the 10×10x4 strategy to drive targeted leads to their business.
If you are going to use video to drive traffic make sure you are capturing names and emails. This gives you the biggest bang and an avenue to continue to market to people long after they have watched your video. By combining video marketing with simple lead capture technology any business anywhere can “hit it out of the park” when it comes to online marketing.
There are a lot of video services out there that can get you ranked in the search engines. Youtube.com is only one avenue. More people are using Google then local phone books now. If you create value through video you can win customers for life. Video shows up in search engines and breaks down barriers in the sales process.
Another strategy that is very effective for gaining online exposure is to create video testimonials of happy customers and put them on your website. You can do this with a $129.00 Flip Video Camera. Then post the video to your website. Remember to add text below the video so the search engines know what the video is about.
Imaging someone going to your site and seeing all these videos of people saying how good your service/product is. This is a powerful form of Internet Marketing that is a must for any business…..It’s time to get to work now and begin using video to stand out from the crowd.
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